The Ladies

We are Women of Heart and Outdoor Adventure

Hatie Parmeter. Photo by Krystle Gemnich

Hatie Parmeter
Founder – Jill of all trades

Hatie grew up on a lake in Northern Minnesota. She grew up swimming, camping and paddling wood-canvas Seliga canoes. She created Whoa Mag to showcase amazing women and organizations that major media often ignores. Today she lives in Chicago, running Whoa online and working on creating events that unite local adventurous ladies through hiking, paddling, yoga and more.


Norah Jones - Assistant Editor

Norah Jones
Assistant Editor

This four-legged team member loves peanut butter, sleeping bags and amassing fans in campgrounds across the Midwest. She’s all about the Montrose Dog Beach on Lake Michigan and never lets a leash hinder her thirst for adventure.